Prudential “What’s Your Number?” (Microsite)


Prudential’s successful “What’s Your Number?” retirement planning campaign that was launched in 2005, encouraged people to identify their retirement goal and think about the resources necessary to finance their individual retirement aspirations.

The microsite was basically an extension of information in the printed brochures. We livened up the communication with elements from the TV commercial.

The website and game we created was very well received by both the public and management.

  • categoryFinance Microsite