Not all copywriting are the same. The rigours of online copywriting can differ significantly from print copywriting. Unlike print, web users have incredibly short attention spans. For content to be engaging and persuasive, the copywriter has to make every word count. Headlines and sub-headlines have less than 2 seconds to convince readers that an article is worth reading. On top of that, the e-copywriter must seamlessly incorporate keywords and key phrases into a webpage so that the page will be given a high ranking by search engines.
Our copywriters understand that e-copywriting is a hybrid skill that demands a fine grasp of search engine optimisation, product knowledge and market positioning.